Posts Tagged ‘branding’

LIKE: Target Colors Commercial

Posted: March 8, 2012 in Videos
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Stunning: L’Odyssee de Cartier

Posted: March 6, 2012 in Videos
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HaHa: Old Spice x Terry Crews reel

Posted: January 27, 2012 in Videos
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Despite the timeliness, it’s still hilarious

Brilliant: Terry Richards x Equinox

Posted: January 25, 2012 in Fashion
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[mas fotos]

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Great branding: Shave your way

Posted: January 13, 2012 in Everything
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French fast food chain, Quick is offering Star Wars burgers…but something about this just seems unappealing…

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source

Samsung > Apple?

Posted: December 8, 2011 in Tech & Design
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In terms of marketing, the above may hold true. #bowbow

Sodas: Can you spot the not?

Posted: June 21, 2011 in Everything
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via The Daily What

This x That

via The Daily What

Brand Branding of the Day

via The Daily What

Marketing Campaign of the Day

Marketing Campaign of the Day: This clever Hot Wheels billboard was recently erected on a bridge in Bogota, Colombia. Click through to see it being put in place.

Capt’n, my Capt’n

Posted: April 5, 2011 in Everything
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via The Daily What

Morning Links

Starbucks, New Logo

Posted: January 11, 2011 in Everything
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via The Daily What

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Rebranding Campaign of the Day:

To mark the occasion of the company’s 40th anniversary, Starbucks unveiled a brand new logo, which conspicuously does away with the words “Starbucks Coffee” in favor of a Siren-centric stamp. “Throughout the last four decades, the Siren has been there through it all,” Starbucks CEO Howard Schultz said in a video statement. “And now, we’ve given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage in ways that are true to our core values and that also ensure we remain relevant and poised for future growth.”

I always say protect the brand at all costs, and this label refresh seems a LOT better than what GAP was trying to do (yet failed). Here, Starbucks has become so prolific that you don’t need the words and other stuff, you just get it. Interestingly though, I completely walked by a Starbucks where I was meeting a friend because they had a black awning as I skimmed the street for the normally green awning. Sometimes change is good, but only when you reinforce the core values and stick with consistent branding.