Interesting: Grouper Date

Posted: March 30, 2012 in Ramblings
Tags: ,

I was invited to try out an interesting concept: Grouper.

It’s a brilliant concept and terrific business model. The service logs into your Facebook and matches you with a person of your desired gender and tries to ensure there’s compatibility and no mutual friends. Each ‘dater’ invites 2 friends of the same gender. Each person pays $22 which covers one drink, and Grouper books the venue. If you can figure out that economics here, you’ll see why this is brilliant.

The date itself was very interesting before it started. Was there a strategy involved? How do you signal individual interest in a group setting? How do you end the date discretely?

Our side consisted of the ‘desperate’ and the two ‘friends’ and in our case the matching was a bit off. You can always tell by initial reactions and it was clear the more attractive one from the other side was not into it. And when our side discovered we were ages 24-26 and they were 30-33-35+ it became clear nothing was going to really happen. However, we did stay past one drink, spent 2 hours and I was invited (of the group) to the next round/location.

I count it as a win given my status as the non-matched. My personality is so sparkling…yet I’m single. Kidding. I’m totally OK with it…


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